Our story


Clothing label B:Kind belongs to B:Kind and was born out of the desire to offer a line of clothing for the young and the stylish, contemporary woman of today… created out of eclectic influences, whimsical themes, a riot of colours. B: kind offers a varied collection, conjuring a kaleidoscopic range. B: kind was established in the year 2010.  The brand refuses to define fashion by age, hence chic and edgy designs of tunics, tops, bottoms, dresses, outwear.
The brand mantra is: Be curious, be dreamer, be enigmatic, be someone, be in love.
Our expertise, captive capacity, investment in research and development, professional design team inspired us to start b: kind which today is available in more than 500 stores and retails online as well.


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